Patient Services Coordinator
Kenzi has extensive experience in customer service, administrative processes, and systems management.
She has a wide range of skills developed during her time in the United States Navy. Her background has instilled in her a strong sense of structure, integrity, and operational efficiency. She works well in fast-paced environments and is passionate about making a positive impact in people’s lives through excellent service and unwavering attention to detail. She has developed exceptional communication and problem solving skills, which have enabled her to navigate situations with empathy and professionalism.
Kenzi is excited to be a part of the team at Eastlake and brings with her an up-beat personality, dedication to high quality customer service, and a drive to think outside of the box.
Registered Nurse
Kendra is a dedicated and energetic Registered Nurse with a strong background in both critical care and outpatient specialty settings. She brings over seven years of combined healthcare experience to our practice, including three years in Medical ICU and four years in dental and oral surgery patient care.
Known for her bubbly, compassionate, and upbeat personality, Kendra creates an environment where patients feel valued, supported, and truly cared for. Her clinical background is matched by her commitment to teamwork and leadership. During her time in the ICU, she served as Chair of the Retention & Engagement Council, helping strengthen unit culture and staff satisfaction. She also worked as a charge nurse and preceptor, guiding new nurses through some of the most challenging moments in their training with patience, clarity, and encouragement.
Kendra is passionate about providing personalized, patient-centered care, building trusting relationships, and helping each individual feel heard and understood. She is thrilled to bring her dedication, experience, and warm approach to our primary care team.
Licensed Practical Nurse
Registered Nurse
Kim brings with her a vast knowledge in pediatrics, having worked as a school nurse in the Bedford County Public School System and during her time at Roanoke Memorial Hospital where she has developed a special skill set in both adult and pediatric emergency medicine. She has been a Registered Nurse for nine years and understands the nuances of treating the pediatric population that are critical in delivering high-quality care. Kim also has a special interest in holistic care and loves to talk with patients about the addition of vitamins and supplements to support a preventative care regimen for overall health.
Kim is elated to be a part of the team at Eastlake and brings with her a positive attitude, critical thinking skills, and a dedication to patient care.
MPAS, PA-C, CEO/Founder ELPC
Holly Roy, MPAS, PA-C is the Chief Executive Officer and Founder of Eastlake Primary Care, PC. She is a Bedford County, VA native and a graduate from Staunton River High School. Holly completed her undergraduate studies at Bridgewater College and completed her Master’s Degree at Jefferson College of Health Sciences in 2011. Her residency and course work contributed to a vast experience in family practice, emergency medicine, rural health, and leadership. Holly practiced in outpatient family medicine and urgent care in the Smith Mountain Lake area prior to finding her way to long term care. She started her LTC career with Mid-Atlantic ElderCare, founded by Dr. Bradley Goad, a Smith Mountain Lake Resident and DO Physician/Entrepreneur. Holly also currently serves as the Local Medical Examiner for Bedford County since January of 2021.
Holly worked in long term care with a focus in geriatric medicine starting in early 2014 and later served as Chief Operating Officer of Premier Geriatric Solutions, PLLC, from 2021 to 2024. During her time as COO, she directed the expansive growth of Premier, growing to serve 150 facilities in three states for both primary care and psychiatric medicine. In 2024, Premier merged with a larger LTC organization where Holly served as Vice President of Clinical Operations. Over time, she began to realize, through community connections, that primary care was not only suffering in long term care, but also in her very own small community. Recognizing the dire need for individuals to have access to high-quality and affordable healthcare, Holly set out to start something new and support her community’s needs. This brought Eastlake Primary Care to life and her mission is clear: to make high-quality healthcare affordable and accessible to all, regardless of insurance status, while enhancing quality of life and ensuring medical care is easy to understand.
